Same Coast, Two Different Operations
If you're deciding between the Greg Harrelson Team and Sloan Realty Group, here's the short version. Both teams work the Grand Strand. Both pull from the same MLS through the Coastal Carolinas Association of Realtors, so both can show you every listing on the market. The real difference is size and structure. Sloan Realty Group runs a small, tight independent group out of the Carolina Forest corridor. My team operates as a full brokerage under Century 21 The Harrelson Group, with agents working across the Grand Strand in Myrtle Beach, North Myrtle Beach, Surfside Beach, Conway, and Little River.
Neither shape is automatically the right one. They're built for different jobs. Let me show you how to tell which fits what you're actually trying to do.
Who Sloan Realty Group Is
Blake Sloan leads Sloan Realty Group from an office on Waccamaw Boulevard, near Carolina Forest. Their About page lists a handful of agents working under the Sloan name — a small group, and that looks deliberate. They market themselves around luxury homes, condos, townhomes, and foreclosure properties. Blake's public agent profile shows more than twenty years in the business and over 2,600 closed sales across the team's history.
Their service area stretches both directions off the main strip: Murrells Inlet, Litchfield Beach, Pawleys Island, Georgetown, Conway, Longs, and Little River.
That's a real operation with a real track record. If you want a small bench where you'll likely deal with the same one or two people start to finish, that's what a group that size delivers.
Who the Greg Harrelson Team Is
I've been selling on this coast for 32 years, and I'm the Broker/Owner of Century 21 The Harrelson Group. As of September 2026 our team's public profile shows 15,746 career sales and 763 in the last twelve months. Our office carries 1,305 Zillow reviews at a 5.0 rating and more than 500 Google reviews.
Here's what I want you to understand about those numbers. They're not a trophy. They're a database. Every one of those transactions left behind a buyer, a lender, an inspector, an attorney, or a past client who now owns a place two streets over from yours. That's the part that moves your closing date.
How Team Size Actually Changes Your Outcome
Think of it like a restaurant. A small kitchen with one great chef can cook you an outstanding meal. But that kitchen can only serve so many tables at once, and if the chef is off, you're waiting.
A larger operation has a full line. Somebody covers every station. When your buyer's lender calls at 4:45 on a Friday and your agent is standing in a closing across town, there's a licensed person on our team who already knows your file and picks up.
Here's what a larger bench changes in practice:
- Showing coverage. Your Grande Dunes condo doesn't sit dark because one agent had three showings stacked in Pawleys Island.
- Buyer reach. More agents means more buyers already in the pipeline before your sign goes in the yard.
- Cross-market pull. A buyer who calls about Market Common and decides they'd rather be in Cherry Grove doesn't leave the building.
- Backup on process. Horry County closings involve deed stamps, HOA estoppels, wind and hail coverage, and non-primary tax rates. A deeper bench means somebody has already solved your exact snag.
The tradeoff is honest. In a bigger organization you have to work with a company that has real systems, not just one person's cell number. That's why I put an Easy Exit Listing Agreement on the table — if we're not delivering, you can cancel, and you're not locked into six or twelve months to find that out. I'd rather earn the second month than trap you in it.
Which Team Fits Your Situation?
If You're Selling
Ask one question: how many buyers can this team put in front of my property in the first ten days? Not eventually. The first ten days is when your listing gets its best traffic, and it never gets that attention back. A larger team has more buyers already in motion. Before you interview anybody, look at how homes are actually moving across the top Myrtle Beach neighborhoods so you can judge whether the pricing advice you're getting is grounded.
If You're Relocating from Out of State
You need someone who can hand you off correctly. If you're flying in for one weekend to see Surfside Beach, Carolina Forest, and Little River, you need showings arranged across three areas on the same Saturday. That's a scheduling problem, and it's solved by having more licensed people available, not by one agent driving faster.
If You're Buying an Investment Condo
Rental performance is neighborhood-specific and building-specific along the Grand Strand. An oceanfront tower with a strong rental program behaves nothing like a golf course condo a mile inland. Ask either team to show you actual owner numbers on comparable units under the SC Vacation Rental Act, not projections. Whoever produces real figures faster is the team that's been in those buildings.
If You Want a Small, Personal Feel
Be straight with yourself. Some people prefer a five-person shop, and there's nothing wrong with that. Interview both, then pick the person you'd rather have calling you with bad news. That's the real test.
Questions to Ask Either Team Before You Sign
Bring these to both interviews. The answers will separate them faster than any website will:
- How many homes has your team closed in the last twelve months, in this specific area?
- Who exactly will run my file — you, or someone else on the team?
- What happens if I'm unhappy in thirty days? Can I cancel?
- Show me your last three listings in my price range and what they sold for versus asking.
- How many buyers are in your database right now who'd want my property?
Any team worth hiring answers all five without flinching. I've put more of the full seven-step process I walk sellers through if you want to go deeper before you interview anybody.
Key Takeaways
- Both teams work the same Grand Strand MLS, so listing access isn't the differentiator — reach and coverage are.
- Sloan Realty Group is a small independent group near Carolina Forest with a long-tenured lead agent and a focus on luxury, condos, and foreclosures.
- Century 21 The Harrelson Group is a full brokerage with agents across Myrtle Beach, North Myrtle Beach, Surfside Beach, Conway, and Little River, backed by 15,000+ transactions sold or partnered on.
- Team size matters most in your first ten days on market and in multi-area relocation searches.
- Interview both. Ask the five questions above. Hire the team that answers with numbers instead of adjectives.
Frequently Asked Questions
Is a bigger real estate team always better in Myrtle Beach?
No. A bigger team gives you more showing coverage, more buyers already in the pipeline, and backup when your agent is tied up. A smaller team gives you more consistent one-on-one contact. The right choice depends on whether your situation needs reach or needs simplicity.
Do both teams have access to the same listings?
Yes. Both the Greg Harrelson Team and Sloan Realty Group are members of the same MLS through the Coastal Carolinas Association of Realtors. Any agent can show you any listed property along the Grand Strand. What differs is off-market awareness and how quickly a team can get buyers through your door.
Does the commission rate differ between teams?
Commission is negotiable and set between you and the brokerage you hire — there's no standard rate in South Carolina. Compare what each team actually does for the money: photography, video, paid distribution, buyer database size, and open house coverage. A lower rate on a listing nobody sees costs you more than the difference.
Can I cancel a listing agreement if I'm not happy?
That depends entirely on what you sign. Many listing agreements lock you in for a set term. Century 21 The Harrelson Group offers an Easy Exit Listing Agreement that lets you cancel if you're not satisfied. Ask any team you interview whether they'll put a cancellation clause in writing.
Which team is better for out-of-state buyers?
Whichever one can coordinate multiple showings across separate areas on the days you're actually in town. Ask each team directly how they'd handle a single-weekend trip covering three different markets. You can start narrowing your search through the current Grand Strand listings before you ever book the flight.
About Greg Harrelson
Greg Harrelson is a seasoned Realtor® with more than 30 years of experience serving the Myrtle Beach and Grand Strand markets. As the founder of Century 21 The Harrelson Group, Greg has built his career helping buyers, sellers, and investors achieve success in every corner of the coastal Carolina real estate market. His expertise spans residential homes, investment properties, land development, and coastal condos. Known for his deep local knowledge, innovative marketing strategies, and commitment to personal service, Greg consistently helps clients reach their real estate goals while navigating the ever-changing market with confidence and precision.
