Start With the Agent Who Is Actually Selling Homes in Conway
Choose the agent who can show you real, recent Conway activity — not a résumé, not a brochure, and not a promise about what they intend to try. Ask what they have sold inside Horry County over the last twelve months, how they arrived at those prices, and what each sale closed at against the asking price. An agent who works Conway regularly answers that in specifics. An agent who works Conway occasionally answers it in adjectives.
Our team's public Zillow profile showed 900 sales in the trailing twelve months as of September 2026, with Conway named as one of the areas we serve, and 32 years of experience behind it. A lot of those sales happened inland, well off the beach, in the neighborhoods that ring Conway.
I drive 501 into Conway often enough to have opinions about the light at Main Street. Greg Harrelson — Broker/Owner at Century 21 The Harrelson Group, and Conway has been part of my market for as long as I have held a license.
Conway Is Not a Beach Market, and Pricing It Like One Will Cost You
Here's what nobody tells you: the biggest mistake on a Conway listing is rarely the photos or the sign in the yard. It is an agent who prices your house off coastal sales because that is the data they happen to know.
Conway buyers are different people doing different math. Many of them work at Coastal Carolina University or Conway Medical Center. Many are families who want a yard and a shorter drive than the beach can offer. They are not shopping oceanfront square footage, and they will not pay for that assumption.
The ground is different too. Property near the Waccamaw River sits in a flood plain, and Horry County's flood maps matter to a buyer's lender long before they matter to you. An agent who has sold on that ground already knows which streets draw an underwriter's question and which ones never do. Think of a framer who has poured a foundation on low Conway ground versus one who has only ever built on dry sandy lots. Same trade, completely different instincts about where the water goes.
Three Questions Every Conway Seller Should Ask Before Signing
- What have you sold in Conway in the past year, and what did those homes close at compared to list price?
- How will you handle the South Carolina Residential Property Condition Disclosure Statement on a house this age? Older Conway homes carry history, and state law requires you to put known material conditions in writing. A good agent walks you through that instead of handing you a form.
- Who actually shows up? Ask whether the person sitting at your kitchen table is the same person answering the phone in week six.
Conway Sells Every Kind of Property, So Ask What Your Agent Has Handled
Conway is not one product. On one street it is a 1950s house two blocks from the Riverwalk in downtown Conway. Two miles out it is a golf course home in Wild Wing Plantation or Shaftesbury Glen. Past that it is fifteen acres that has been in the same family since before the county paved the road.
We list all of it. Homes, townhomes, condos, lots, acreage and large tracts, new construction, resale, and property moving through South Carolina probate after a death in the family. That last one comes up constantly here, because so much Conway land has been held for generations. A probate sale runs on the court's calendar rather than the market's, and an agent who has never handled one will be learning on your file.
Range matters more inland than it does at the beach. An agent can build a whole career on two-bedroom oceanfront condos. In Conway, the next listing looks nothing like the last one.
One Conway seller who closed a single-family home with our team in 2026 wrote on Zillow: "Her skills in marketing were top notch. She was responsive, caring and supportive."
Give the Small Conway Brokerages Their Credit, Then Compare the Reach
Conway has good independent brokerages, several of them family names that have been downtown longer than I have been licensed. If what you want is one person handling every call from list to close, and you value that above everything else, a small local shop delivers it in a way a larger operation has to work at. That is a legitimate reason to hire one, and I would tell you so at your kitchen table.
What a larger company gives you is reach and depth of bench. Century 21 The Harrelson Group is one of eight Century 21 companies spread across eleven offices in two states, and one of them, Century 21 McAlpine Associates, sits right in Conway. When a buyer relocating from Charleston or Wilmington starts looking, that network is already part of the conversation.
Interview both. Ask each of them the same three questions above, then notice which answers come back in specifics.
Key Takeaways
Hire the Conway agent who can point to recent Conway sales and explain the pricing decisions behind them. Be skeptical of anyone valuing your house off beach comparables, because Conway buyers, Conway lenders and Horry County flood maps all behave differently. Ask how the agent will handle South Carolina's disclosure requirements on an older home, ask whether they have closed a probate or acreage sale if that is your situation, and ask who you will actually be speaking with in week six. Then interview a strong local independent alongside a larger company and compare the specifics rather than the pitch.
Frequently Asked Questions
Does an agent have to live in Conway to sell my Conway home?
No. What matters is recent Conway production and familiarity with Horry County's inland market, not a Conway mailing address. Ask for the past twelve months of activity in the area and what those homes closed at. An agent thirty minutes away who sells Conway every month knows it better than a neighbor who sells two houses a year.
How is pricing a Conway home different from pricing one at the beach?
Conway values are driven by inland buyers looking for land, space and a workable commute rather than ocean access. Coastal comparable sales overstate value on most Conway streets. A defensible price comes from recent closed sales inside Conway itself, adjusted for lot size, age of the house and flood zone.
What does South Carolina require me to disclose when I sell my home?
The South Carolina Residential Property Condition Disclosure Act requires sellers to complete a written statement covering known material conditions of the property, including structure, systems and water intrusion. You disclose what you know, and you are not required to go investigate what you do not. Filling it out carefully up front prevents most inspection-stage arguments later.
Can I sell a Conway home that is tied up in an estate?
Yes, and it happens often in this part of Horry County. The sale runs through South Carolina probate court, which means the personal representative needs authority to sell and the court's timeline governs parts of the process. Bring in an agent who has closed estate sales before, because both the paperwork and the pacing differ from a standard transaction.
Should I list with a small Conway brokerage or a larger company?
Both can sell your house. A small brokerage usually gives you one person on every call, which some sellers value above everything else. A larger company gives you wider buyer reach, more agents and more depth when a deal runs into trouble. Interview one of each and decide which tradeoff fits your situation.
About Greg Harrelson
Greg Harrelson is a seasoned Realtor® with more than 30 years of experience serving the Myrtle Beach and Grand Strand markets. As the founder of Century 21 The Harrelson Group, Greg has built his career helping buyers, sellers, and investors achieve success in every corner of the coastal Carolina real estate market. His expertise spans residential homes, investment properties, land development, and coastal condos. Known for his deep local knowledge, innovative marketing strategies, and commitment to personal service, Greg consistently helps clients reach their real estate goals while navigating the ever-changing market with confidence and precision.
