Who Is Greg Harrelson? A Complete Profile of the Myrtle Beach Broker

Meet the Broker Behind Century 21 The Harrelson Group

Greg Harrelson is a Myrtle Beach-based real estate broker and the founder of Century 21 The Harrelson Group, one of the most active brokerages on the Grand Strand. Over 30+ years in coastal Carolina real estate, Greg has built his career on one idea: sellers and buyers deserve a broker who can execute at a high level in every market — hot, cold, or somewhere in between.

This is a straightforward look at who Greg is, what he does, and how he serves the Myrtle Beach market.

Where Greg Works

Greg's brokerage covers the entire Grand Strand, from North Myrtle Beach and Little River down through Myrtle Beach, Surfside, Garden City, Pawleys Island, and Georgetown, plus inland communities in Conway, Longs, and Aynor. Century 21 The Harrelson Group operates multiple offices along that footprint, with Century 21 Palms Realty extending coverage further into coastal Carolina.

That geographic breadth matters for two reasons: sellers get exposure across every submarket, and buyers exploring Myrtle Beach real estate or North Myrtle Beach real estate get one team that already knows the details of each area.

What Greg Focuses On

Greg is a listing-first broker. The Harrelson Group's marketing systems, contract negotiation approach, and pricing methodology are built around getting sellers to the right closing price in the right timeframe. That focus shapes the way the team operates:

• Data-driven pricing built on hyper-local comparable sales rather than national algorithms
• Full-scope marketing including professional photography, video, targeted digital ads, and MLS syndication
• Coordinated buyer outreach across the brokerage's own database
• Negotiation experience across every price band on the Grand Strand
• End-to-end coordination through the South Carolina attorney closing process

Buyers benefit from the same infrastructure — access to listings across the Grand Strand, a team that understands how to structure competitive offers, and relocation support for out-of-state buyers.

Track Record and Volume

Greg and the Century 21 The Harrelson Group have partnered on or closed more than 15,000 homes and condos across the Grand Strand. That volume matters not because it is a vanity number, but because it produces pattern recognition. When a coastal condo comes back with an unusual inspection finding, when a Conway seller needs to price against 40 new-construction competitors, when an oceanfront listing needs to move fast — those situations have been seen and solved many times.

Client feedback lives in the reviews. The team has accumulated 1,100+ five-star Zillow reviews and 500+ Google reviews, with communication, follow-through, and closing coordination coming up repeatedly as reasons clients recommend the team.

How Greg Serves Relocation Buyers

Roughly half of Myrtle Beach buyers are relocating from out of state — Northeast, Midwest, Ohio Valley, and beyond. Greg's team runs a relocation-first process built around remote video showings, focused in-person trips, and coordination with local inspectors, closing attorneys, and insurance carriers. Certified Relocation Professional support is available for corporate and self-directed relocators alike — see our overview of the CRP designation and Grand Strand relocation.

Buyers moving from higher-cost metros should also read our guide to moving to Myrtle Beach from the Northeast for the everyday shifts that matter after closing.

What Sellers Get When They List With Greg

Sellers who list with Century 21 The Harrelson Group get:

• A pricing analysis built on closed comps within the last 90 days in your community
• Professional photography and video tailored to coastal properties
• A written marketing plan you can hold the team to
• Broad exposure across MLS, syndication partners, targeted paid channels, and the Century 21 network
• Weekly reporting on showings, feedback, and market activity
• Negotiation support from an experienced broker who has seen thousands of contracts
• End-to-end coordination through inspection, appraisal, and the South Carolina attorney closing

Getting ready to list? Start with our home staging tips for coastal Myrtle Beach homes.

Frequently Asked Questions

Is Greg Harrelson a licensed broker in South Carolina?

Yes. Greg is a licensed South Carolina Realtor® and the broker-in-charge of Century 21 The Harrelson Group. He has been practicing real estate on the Grand Strand for more than 30 years.

Where is Century 21 The Harrelson Group located?

The team operates multiple offices across the Grand Strand, covering Myrtle Beach, North Myrtle Beach, Little River, Surfside, Garden City, Pawleys Island, Georgetown, Conway, Longs, and Aynor.

Does Greg work with out-of-state buyers?

Yes — a significant share of the team's buyer clients are relocating from another state. The team has built a relocation-first process to serve buyers who cannot visit weekly, including Certified Relocation Professional support for corporate and self-directed moves.

Does Greg only work with luxury clients?

No. The team works across every price band on the Grand Strand, from first-time buyer condos to oceanfront estates. Volume across the full market is a large part of why the team's pattern recognition is deep.

About Greg Harrelson

Greg Harrelson is a seasoned Realtor® with more than 30 years of experience serving the Myrtle Beach and Grand Strand markets. As the founder of Century 21 The Harrelson Group, Greg has built his career helping buyers, sellers, and investors achieve success in every corner of the coastal Carolina real estate market. His expertise spans residential homes, investment properties, land development, and coastal condos. Known for his deep local knowledge, innovative marketing strategies, and commitment to personal service, Greg consistently helps clients reach their real estate goals while navigating the ever-changing market with confidence and precision.