Judge Us the Same Way You'd Judge Anyone Else

I'm not going to tell you every other company in Myrtle Beach is bad. There are good agents at a lot of shops on this coast, and some of them will do right by you. What I'll do instead is put our numbers on the table so you can hold them against whoever else you're interviewing.

As of September 2026, our team's public Zillow profile shows 15,746 career sales, 763 sales in the last twelve months, and 1,305 client reviews at a 5.0 rating. Add more than 500 Google reviews on top of that. Those figures live on Zillow rather than on my own site, which is where you should check them. This is me if you want the introduction. Ask every company you talk to for the same three numbers.

The Three Numbers That Separate Companies

Marketing decks all look the same. These don't.

  • Sales in the last twelve months. This is the one people skip, and it's the most honest. Career totals can be twenty years old. Recent production tells you whether a company is moving property right now. Ours is 763.
  • Review volume, not just the star rating. Anybody can hold five stars across nine reviews. Holding 5.0 across 1,305 means a lot of transactions went a lot of different ways and people still came back happy.
  • Licensed agents in the office. Roughly 60 people work out of our Myrtle Beach office, licensed across 31 markets in South Carolina and North Carolina. Every one of them is a potential buyer source for your listing before it ever hits the public sites.

How We Stack Up Against the Local Independents

Sloan Realty Group is the name that comes up most often next to ours, so here's the straight comparison. Their public profile shows 2,641 career sales and 159 in the last twelve months, from a small team out near Carolina Forest. That's a real record built over 22 years, and Blake Sloan is a legitimate operator.

The difference is throughput. Over the same twelve months we closed 763. Roughly five times the volume means roughly five times the buyers already in motion when your sign goes in the yard. That's the whole argument, and it's a number you can verify yourself in two minutes.

If you'd rather have a five-person shop where you talk to the same person every time, that's a fair preference and Sloan may suit you better. Just make the trade knowingly.

What the Awards Actually Measure

Real estate hands out a lot of trophies, and most of them mean nothing. The Century 21 ones are tied to closed production and audited client satisfaction scores, which is why I'll cite them.

Century 21 The Harrelson Group has earned Grand Centurion honors in 2024 and 2022, Double Centurion in 2023, and the 2024 Quality Service Office award. Quality Service in particular is scored from surveys sent to actual closed clients, not from anything we submit ourselves.

What You Get Here That You Won't Get Everywhere

Three things I'd point at specifically.

First, the exit. Most listing agreements lock you in for six or twelve months. Ours doesn't. The Easy Exit Listing Agreement means if we're not delivering, you cancel. I've offered it for years because I'd rather earn month two than hold you hostage through it.

Second, the depth behind your agent. When your buyer's lender calls at 4:45 on a Friday and your agent is sitting in a closing across town, somebody here who already knows your file picks up. In a small shop, that call goes to voicemail.

Stephen C. put it simply in his review of one of our agents: "Every question I had was answered quickly." That sounds small until you're the one waiting.

There's a third thing worth knowing, and it only matters to some sellers. Not everyone can wait for the traditional buyer. If you have a job starting in another state in six weeks, or an estate that needs to settle, we keep investors who buy directly. You will take less than the open market would pay — that is the honest trade — but you close on your timeline. Most companies can only offer you one of those two doors.

What I'd Ask If I Were You

Bring the same five questions to every company, including this one:

  • How many homes did your office close in the last twelve months?
  • How many licensed agents work here, and how many will actually see my listing?
  • Who runs my file if my agent is unavailable or leaves the business?
  • Can I cancel if I'm unhappy, and will you put that in writing?
  • Show me your last three listings in my price range and what they sold for against asking.

Whoever answers all five with numbers instead of adjectives is the one to hire. If you want to see how we handle the moment a listing gets hot, I wrote up handling multiple offers as a Myrtle Beach seller. And if you are weighing whether to leave the furniture behind, I gave a straight answer on selling furnished.

Key Takeaways

Compare real estate companies on three verifiable things: sales in the last twelve months, total review volume, and the number of licensed agents who can put buyers in front of your property. As of September 2026 our team shows 763 twelve-month sales, 15,746 career sales, and 1,305 Zillow reviews at 5.0, from an office of roughly 60 agents licensed across 31 markets. Local independents like Sloan Realty Group offer a smaller, more personal shop at lower volume, which is a real trade with real benefits. Ask every company the same five questions, insist on a cancellation clause in writing, and hire whoever answers with figures you can check.

Frequently Asked Questions

How many homes does Century 21 The Harrelson Group sell per year?

As of September 2026, the team's public Zillow profile shows 763 sales in the trailing twelve months against 15,746 career sales. Those figures update over time, so check the profile directly for the current number rather than relying on any marketing material, including ours.

Is Century 21 The Harrelson Group a franchise or a local company?

Both. It is locally owned and operated in Myrtle Beach and carries the Century 21 franchise affiliation, which supplies brand recognition and a national relocation referral network. Day-to-day decisions, staffing, and marketing are made locally.

What is the Easy Exit Listing Agreement?

It is a listing agreement that lets a seller cancel if they are not satisfied, rather than being bound for a standard six or twelve month term. It exists so sellers are not stuck discovering months in that the plan is not working. Ask any company you interview whether they will offer the same in writing.

Should I pick the company or the individual agent?

Pick both deliberately. The agent runs your file day to day, and the company supplies buyer reach, marketing spend, coverage, and continuity if your agent leaves. Evaluating one and ignoring the other is how sellers end up disappointed halfway through a listing.

About Greg Harrelson

Greg Harrelson is a seasoned Realtor® with more than 30 years of experience serving the Myrtle Beach and Grand Strand markets. As the founder of Century 21 The Harrelson Group, Greg has built his career helping buyers, sellers, and investors achieve success in every corner of the coastal Carolina real estate market. His expertise spans residential homes, investment properties, land development, and coastal condos. Known for his deep local knowledge, innovative marketing strategies, and commitment to personal service, Greg consistently helps clients reach their real estate goals while navigating the ever-changing market with confidence and precision.