Longs Is Still the Space-and-Value Play in Northern Horry County
Longs, SC remains one of the places on the Grand Strand where buyers get room for the money. Market snapshot as of October 29, 2026: conditions can change, and the numbers on any one street move week to week. What stays steady is the reason buyers come. Bigger lots, newer homes, and a short drive to North Myrtle Beach and Little River.
For current pricing on a specific street, ask us for a custom report. Averages hide a lot in a market this spread out.
What Drives Buyer Demand in Longs
Three forces shape the market here. Price per square foot, lot size, and drive time to the beach. Buyers who can't stretch into oceanfront Myrtle Beach look north on Highway 9 and Highway 905 and find homes with yards, garages, and fewer neighbors in view. Many of them are full-time residents, and plenty are retirees leaving the coast for a quieter life.
Our Longs real estate page shows what's on the market right now.
New Construction Sets the Pace
Builders shape what buyers see in Longs. New homes compete with resale homes, and the builder's incentives, lot premiums, and move-in dates change what a resale seller can ask. If you're a buyer, compare apples to apples: price, finishes, lot, and warranty. Read best Longs neighborhoods for new construction for the communities to watch.
What Sellers in Longs Should Do Right Now
Price against both new builds and resale. Buyers walk through a builder model one day and your home the next. Make your listing win the comparison: clean, staged, and priced right. A pre-listing walk-through helps, and so does clear information about the lot, the septic or sewer, and any HOA dues. Long, flat days on the market usually mean the price missed. Read how to choose an agent to sell your Longs home before you list.
What Buyers in Longs Should Do Right Now
Get pre-approved first. Check flood zones, because parts of northern Horry County sit near the Waccamaw River and low ground. Ask about septic and well on rural lots. And see value in context: Longs communities for buyers seeking value lays out where the dollars go further. Run your payment with a lender through Myrtle Beach home loans.
Longs sits close to North Myrtle Beach, so you can trade a bit of drive time for a lot more house. Greg Harrelson has watched buyers make that trade for more than 20 years on the Grand Strand.
How Longs Compares to the Coastal Side of Horry County
A buyer who tours a condo near the ocean in the morning and a Longs house in the afternoon feels the difference right away. The condo gives you the beach on foot. The Longs home gives you a yard, a garage, and quiet. Neither is better. They answer different questions about how you want to live.
Longs buyers give up the beach walk. They gain space, and they usually keep a short drive to Cherry Grove, Barefoot Resort, and the restaurants and shops of North Myrtle Beach. Many tell us the trade was easy once they added up what the extra room costs elsewhere.
What Stays True No Matter What the Market Does
Rates move. Builders change incentives. Inventory shifts. The basics of a good Longs purchase don't change: know your lot, know your flood zone, know your monthly costs, and know what comparable homes actually sold for. Our team tracks closings across northern Horry County so our advice comes from what buyers paid, not what sellers asked.
Key Takeaways
Longs gives buyers room and value in northern Horry County. New construction drives pricing, so sellers must price against builders. Buyers should check flood zones, septic, and HOA dues. Ask for a custom report on your street, because numbers change fast.
About Greg Harrelson
Greg Harrelson is a seasoned Realtor® with more than 30 years of experience serving the Myrtle Beach and Grand Strand markets. As the founder of Century 21 The Harrelson Group, Greg has built his career helping buyers, sellers, and investors achieve success in every corner of the coastal Carolina real estate market. His expertise spans residential homes, investment properties, land development, and coastal condos. Known for his deep local knowledge, innovative marketing strategies, and commitment to personal service, Greg consistently helps clients reach their real estate goals while navigating the ever-changing market with confidence and precision.
