March 2014 Real Estate Market

Greg Harrelson - C21 The Harrelson Group

Is the Market Cooling Down?

Some professionals are claiming the Myrtle Beach market is showing signs of a slight cool down. Personally, I do not feel that we should panic, yet it is always a good idea to keep your eyes on your real estate holdings.

You may want to review a recent report that was sent to me by a local company who consults with bankers, developers and large real estate companies. If you are interested in what they are saying, I've written this home market summary to explain it.

I have done my own market analysis and both reports are showing a slight decline in sales as well as a slight increase in active inventory. We will never know how higher interest rates will impact our property values until after the fact, but I am hearing a growing concern.

The good news is that we have seen an increase in sales in the last two weeks though we had a slow start to the year. Our aggressive marketing approach made a big difference in our showing activity and resulted in more sales.

Because the market started off a bit slow, I have re-evaluated the marketing strategies that I use to sell property. As a real estate professional, I am responsible for creating demand for the properties that I list. Here are a few things that I am doing differently to make sure that I get my properties sold while also protecting my sellers’ equity and getting them top dollar. Here are a few samples of what I am doing that is generating great results.

1. We are adding our properties to more websites than we have in the past. We are getting thousands of internet views on our listings everyday.

2. We physically call around your community looking for buyers for our listings. In order to get top dollar, we have to go after the business, versus sitting back and hoping that it comes to us.

3. We have collected over 100,000 buyer leads from our websites and we are promoting our listings direct to them. We call and send them listing updates each week.

These are just a few things that we do to get properties sold. If you would like to see my complete marketing strategy then email me and I will send it over.

No matter what the market does, I feel an aggressive marketing plan is always the answer to selling at a good price and/or protecting my client’s equity.

If you are going to make a move this year, I recommend that you take a good look at my market report summary while you're thinking about it.

Let us know how we can help you.

~Greg Harrelson and the Century 21 Harrelson Group Agents

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